Who We Are

The Pfeifer Family in the Apothecary at Maxwell Mansion

Adventure Hospitality, LLC is owned and operated by Luke and Monica Pfeifer. Combined the two have over 40 years of combined experience in the hospitality industry, both holding degrees in Hospitality Management from Lakeland University in Wisconsin.

In 2020 Luke and Monica acquired Maxwell Mansion a 28-room boutique hotel and historic property on the edge of downtown Lake Geneva, Wisconsin. Lake Geneva is 45 minutes from Milwaukee and 75 minutes from Chicago, serving as a popular tourist destination for residents of southern Wisconsin and northern Illinois. Since acquiring Maxwell Mansion the Pfeifer's have grown revenue significantly and were highly profitable in their first year of operation, something the prior owner was never able to accomplish. As a part of their acquisition the Pfeifer's worked closely with area businesses, a local lender, and the SBA through a certified development company based in Wisconsin. Growing the business was a multi-focused through marketing, branding refocus, cost management, focused event/group business growth, and revenue management. The Pfeifer's have since acquired other property in the Lake Geneva area including a vacation rental house less than a block from Maxwell Mansion.

Luke Pfeifer

Born and raised in the Sheboygan, Wisconsin area, Luke has a unique blend of over 25 years of leadership experience in hospitality and technology. Luke is a proud alum of Lakeland College (now Lakeland University) holding a degree in Hospitality Management. At Lakeland Luke served in various student leadership positions including Student Body President and Lead Resident Assistant.

Luke began his career in technology in 1995 developing websites and went on to own with his mom a regional internet service provider (ISP) in Wisconsin. After they sold the internet provider, Luke decided to take on one of his childhood dreams of working in a hotel. This was the start of a storied career in hospitality and technology for Luke.

Highlights of his experience include:

  • Installing the first hotel located within Wisconsin to offer free Wireless Internet.

  • Opening Blue Harbor Resort and Conference Center, a 200+ room resort and waterpark in Sheboygan, Wisconsin.

  • Rooms Division Director overseeing 250+ associates and a 380+ room expansion at Kalahari Resort in Sandusky, Ohio.

  • Senior Director of Product Management at Agilysys, a hospitality technology provider serving some of the largest hotel properties including the Venetian in Las Vegas and Kalahari Resorts. At Agilysys, Luke launched a new SaaS property management system used to manage over 25,000 rooms in the United States.

In 2020 Luke and his wife, Monica, formed Adventure Hospitality with an eye on acquiring a boutique hotel. In December of 2020 Luke and Monica acquired Maxwell Mansion a 28-room boutique hotel and historic property on the edge of downtown Lake Geneva, Wisconsin. Lake Geneva is 45 minutes from Milwaukee and 75 minutes from Chicago, serving as a popular tourist destination for residents of southern Wisconsin and northern Illinois.

In their first full year of ownership, Luke and Monica drove record breaking growth at Maxwell Mansion and added a nearby vacation rental, Bay’s Place.

Monica Pfeifer

Born and raised in Hancock, Wisconsin, a small village in central Wisconsin, Monica has over 20 years of hospitality, sales, and customer service experience. Monica is an alum of Lakeland College (now Lakeland University) and was a leader on campus serving in various student organizations and played on both the Golf and Softball teams.

In 2004, Monica worked on the operations team for the PGA Championships at Whistling Straits. Loving photography and having attended many weddings, Monica was driven to hospitality and coordinating events.

Some highlights of her experience include:

  • Leading golf sales and events at Lake Lawn Resort in Delavan, Wisconsin a 271-room full-service lakeside resort

  • Sales and conference services at Kalahari Resort in Sandusky, OH featuring 884 rooms and over 100,000 square feet of convention space

  • Sales and product management leader for a technology company focused on owner associations and contractors.

  • Director of Events at Salish Lodge and Spa a luxury Boutique Hotel in Snoqualmie, Washington that is the premier boutique hotel in Washington State.

In 2020 Luke and his wife, Monica, formed Adventure Hospitality with an eye on acquiring a boutique hotel. In December of 2020 Luke and Monica acquired Maxwell Mansion a 28-room boutique hotel and historic property on the edge of downtown Lake Geneva, Wisconsin. Lake Geneva is 45 minutes from Milwaukee and 75 minutes from Chicago, serving as a popular tourist destination for residents of southern Wisconsin and northern Illinois.

Monica is honored to be the recipient of the 2021 Rising Star Award from Visit Lake Geneva, the visit bureau and chamber of commerce in Lake Geneva. In their first full year of ownership, Luke and Monica drove record breaking growth at Maxwell Mansion and added a nearby vacation rental, Bay’s Place.